Representation
Official, accountable local partner for international manufacturers, platforms, and service providers entering Ethiopia and East Africa.
STRATEGIC MARKET DEVELOPMENT · COMMERCIAL REPRESENTATION
For big successes in Ethiopia and East Africa.
tiliQ Plc helps international and local organisations enter, grow, and win across telecom, healthcare, energy, EV, fintech, and digital inclusion — through structured partnerships, distribution, and institutional access.
Headquartered in Addis Ababa · Anchored on the Djibouti–Addis corridor · Active across East Africa.
- 10
- Service Lines
- 8
- Core Sectors
- 4
- Mandate Models
- 1
- East Africa Reach
WHAT WE DO
A serious local partner for serious organisations.
tiliQ Plc is an Ethiopian strategic market development and commercial representation company. We work at the intersection of business and government — connecting international manufacturers, telecom operators, banks, hospitals, ministries, NGOs, and corporate buyers around well-structured opportunities.
- Representation — official, accountable local partner for international principals.
- Business development — qualified institutional pipelines across B2B, B2G, and B2NGO.
- Distribution & channel — exclusive distribution anchored on the Djibouti–Addis corridor.
- Ecosystem integration — multi-party programmes across telecom, health, energy, EV, and fintech.
Business development
Qualified institutional pipelines across B2B, B2G, and B2NGO — converted into signed agreements.
Distribution & channel
Exclusive distribution and channel models, anchored on the Djibouti–Addis corridor, with manufacturer-grade after-sales.
Ecosystem integration
Multi-party programmes across telecom, health, energy, EV, and fintech — designed and managed end-to-end.
SECTORS
Where we work.
We operate in eight sectors where Ethiopia and East Africa are seeing structural change — and where institutional partnerships create durable advantage.
Telecom & digital
Value-added services, super-app integration, partner-led growth.
Healthcare & mHealth
Health-FinTech ecosystems, hospital partnerships, diaspora health funds.
Energy & green infrastructure
Transformer distribution, smart-grid components, decentralised renewables.
EV & device financing
DC fast-charging, fleet electrification, device and airtime financing.
International manufacturers
Exclusive Hub representation, regulatory pathways, B2G/B2B sales.
NGOs & development
Donor-compliant local execution, last-mile delivery, monitoring.
Government & public sector
Stakeholder mapping, tender preparation, ministerial relationships.
Corporate B2B
Workforce health, distribution, supplier qualification, partnership facilitation.
OUR APPROACH
Four stages. One operating system.
Every mandate follows the same four-step approach — designed for clarity, accountability, and momentum.
STAGE 01
Diagnose
Sector, stakeholder, and opportunity mapping. A clear definition of what success looks like and how it will be measured.
STAGE 02
Design
Partnership architecture, commercial model, and operating plan. Risk and governance frameworks documented.
STAGE 03
Deliver
Outreach, proposals, negotiation, signing, and launch. End-to-end execution with weekly visibility.
STAGE 04
Defend & expand
Operating rhythm, reporting cadence, performance management, and structured growth into adjacent opportunities.
STAGE 01
Diagnose
Sector, stakeholder, and opportunity mapping. A clear definition of what success looks like and how it will be measured.
STAGE 02
Design
Partnership architecture, commercial model, and operating plan. Risk and governance frameworks documented.
STAGE 03
Deliver
Outreach, proposals, negotiation, signing, and launch. End-to-end execution with weekly visibility.
STAGE 04
Defend & expand
Operating rhythm, reporting cadence, performance management, and structured growth into adjacent opportunities.
STRATEGIC INITIATIVES
The work we are structuring now.
We design and represent partnerships that turn complex opportunities into operating revenue. The following are presented as strategic initiatives and proposed partnerships, not as completed projects.
STRATEGIC INITIATIVE
mHealth & Health-FinTech ecosystem
A proposed Health-FinTech ecosystem combining clinical excellence at private medical centres, the financial layer of telebirr, partner banks, and a dedicated diaspora USD health fund.
PROPOSED PARTNERSHIP
Telecom & digital inclusion
A proposed device, data, and airtime financing partnership structured to accelerate digital inclusion while transferring credit risk to a specialist financing partner.
STRATEGIC INITIATIVE
Green energy & infrastructure
A proposed exclusive distribution programme for premium energy infrastructure aligned with national electrification, EV adoption, and grid-modernisation programmes.
WHY tiliQ
Six reasons organisations choose us.
Local credibility, commercial discipline
We understand both the formal and informal architecture of Ethiopian institutions and operate with the discipline of a serious commercial organisation.
Direct stakeholder access
Telecom, healthcare, energy, fintech, government, and donor ecosystems — we can reach the people who decide the outcome.
Investor-grade documents
Every proposal, model, and partnership framework is built to survive board-level scrutiny.
End-to-end execution
From intelligence and structuring to distribution, marketing, and after-sales — a single accountable interface.
Risk-protected partnership models
Our structures protect your capital, brand, and balance sheet from market entry risk.
Long-term orientation
We measure success by repeat revenue and renewed mandates — not by one-off transactions.
Let's build a big success together.
Bring us your toughest market entry, partnership, or ecosystem question. We'll bring the structure, the people, and the plan.
For big successes!