SERVICES
Each service can be engaged independently — but the highest value is created when multiple services combine into a long-term mandate. The most common engagement patterns are a market-entry mandate (representation, distribution, channel), a programme mandate (multi-year ecosystem programme), a pipeline mandate (ongoing institutional business development), or a project mandate (defined-scope study, proposal, or campaign).
WHAT WE DELIVER
Below are the ten service lines we deliver. Most engagements combine three to five of them under a single mandate.
Becoming the official, accountable local partner for organisations entering Ethiopia or East Africa. We structure the representation agreement, register the local entity, manage regulatory and customs pathways, build the local team, and act as the day-to-day commercial interface with buyers, regulators, and partners.
Identifying, qualifying, and converting institutional opportunities into signed agreements. We build the target list, sequence the outreach, prepare the pitches and proposals, manage the meetings, negotiate terms, and shepherd the opportunity through to signing.
Running the institutional sales motion across the three buyer ecosystems that matter most in Ethiopia. We map each ecosystem, prepare technical and commercial documentation, manage the procurement process, and coordinate with legal, technical, and compliance counterparts.
Building the warehousing, logistics, sales, and after-sales channel that turns a representation agreement into market share. We design the distribution model, secure the warehousing and logistics partners (anchored on the Djibouti–Addis corridor), recruit and manage the sales channel, and run after-sales support, warranty, and spare-parts management.
Designing and signing the multi-party partnerships that unlock complex opportunities. We facilitate the conversation, draft the partnership architecture, model the commercial split, draft the governance framework, and shepherd the agreement through to signing.
Producing the documents and frameworks that make complex deals decision-ready. We write, design, and structure the proposals; build the financial models and risk frameworks; prepare the pitch decks; and coach the negotiating team.
Running the marketing function for products, services, and partnerships that need credibility with institutional and mass-market audiences. We design the brand positioning, produce the content, run the campaigns, and measure outcomes — across digital, broadcast, professional, and community channels.
Building the evidence base for decisions — who matters, what they want, what is moving, and how to reach them. We collect primary and secondary intelligence, interview stakeholders, model the market, and produce decision-grade briefings.
Wiring multiple players into a working ecosystem when no single party can deliver alone. We design the ecosystem, recruit and align the partners, structure the commercials and governance, and act as the long-term integrator and programme manager.
Running the day-to-day operating system that keeps partnerships, pipelines, and proposals moving. We provide the CRM structure, the document management standard, the meeting and follow-up rhythm, and the reporting cadence — embedded into the client's operating model.
MANDATE MODELS
Each mandate is built around clear scope, defined governance, and aligned commercial terms. Choose the starting point that matches your stage and ambition.
MODEL 01
A formal agreement appointing tiliQ as the official local representative or distributor, with defined territory, exclusivity, and performance terms.
MODEL 02
A multi-year mandate to design, launch, and manage an ecosystem programme, with success-based commercial alignment.
MODEL 03
Ongoing institutional business development for a B2B / B2G / B2NGO product. Monthly cadence, qualified pipeline, and converted opportunities.
MODEL 04
A defined-scope, time-bound engagement for a specific deliverable: a market study, a proposal, a campaign, or a partnership structuring brief.
Most engagements start with a 30-minute introductory call. From there we shape the mandate around your priorities, your stage, and your sector.
